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About Us

About Pinnacle Horseware

Founded in 2009, Pinnacle Horseware, LLC is a family owned and operated business focused on delivering superior customer service and an outstanding overall experience for equestrians of any discipline that are looking to buy, sell or consign all manner of horse related wares, including saddles, tack, rider apparel, casual clothing, footwear and accessories for both horse and rider. We seek to blend the convenience, reach and scale of a ‘digital first’, e-commerce business with the personal touch, customer care and superior service once offered by your local tack store. While we offer the global reach, and all of the ease of an on-line retailer, we believe in a foundation of personalized service and an on-going relationship with all of our clients that is built on trust. Because of this, you can always reach us in person and speak directly to the owner. Unlike many on-line retailers, you can always reach the owner of the business directly. We carry only brands that we trust and use every day so that you can rest assured that we will stand behind any product that you purchase from us. First and foremost, like you, we are riders and avid horse enthusiasts who understand your needs and your passion for the sport. We are grateful for the opportunity to serve all aspects of your equestrian shopping needs.

Pinnacle Horseware is a proud sponsor of Seth Fender owner of SF Performance Horses and Brian Henry owner of Limelite Show Horses and the stud Ultimately Fabulous.


About the Owner – Allison Thenhaus

An entrepreneur at heart, Allison is the Founder and CEO of Pinnacle Horseware, LLC. Allison graduated from Bucknell University with a degree in biology and returned to Colorado, where she first fell in love with horses, in order to pursue her professional career. After holding various corporate positions across sales, advertising, relationship management and project management, Allison chose to leave the corporate world behind and follow her passion for all things equestrian. Allison is responsible for all aspects of Pinnacle’s day to day operations, including customer service.

An avid equestrian, Allison has broad experience in a wide range of disciplines across both English and Western riding, holding AQHA, USDF, USEF and APHA memberships. In high school, she worked as a hand on a cattle ranch in Colorado and purchased her first horse with the proceeds. While in college, Allison was the 2000 ISHA National Champion, the first ever from her university. She has competed in dozens of shows as a hunter, jumper and dressage rider, and has earned scores towards her Bronze Medal in dressage. Recently, she made the transition to the APHA breed shows competing in classes in shows across the nation in western pleasure, horsemanship, showmanship, hunter under saddle and hunt seat equitation. She currently trains with Seth Fender owner of SF Performance Horses in Loveland, Colorado. Allison’s young daughter was also bitten with the horse bug and competes in AQHA small fry and APHA leadline events under the training of Seth Fender.

Allison lives in Northern Colorado with her husband, daughter, and a stable consisting of 3 horses, 4 dogs and a cat. She believes in giving back to the community and volunteers for several local animal rescues, as well contributes to various equestrian based non-profits.  This year we were the proud sponsor of the NSBA Midsummer Classic Horse Show and donated over $10,000 in prizes.